THE PROBLEM
Faced with the challenge of helping customers make the best use of the potatoes they buy and always keen to promote healthy eating, Tesco approached us once again. The idea was to create a useful document specifically about potatoes which would be a follow on from the massively successful “All you want to know about… Fruit” – one of our previous PR campaigns with the major supermarket.
The hope was that something could be developed which would appeal to all ages and tastes, demonstrating the variety of delicious things that can be done with potatoes in a fun and exciting way. It also needed to help people discover more about the best types, depending on the time of year and what meals they would be used for.
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