THE PROBLEM
Chances are you’ve spotted the colourful ‘The Happy Egg Co’ brand in your local supermarket because, not only are they massively visible but they’re also renowned for their excellent values when it comes to the responsible production of eggs. The company was doing well with a lot of things PR wise, but were having issues with their social media content, because although they had a lot of followers across a number of platforms, their interaction with them was low.