Digital covers a whole spectrum of communication, from mobile to social, websites to interactive experiences to virals. However, throughout it all, there is still one maxim that rings true. There is no point shouting if no one is there. So you need people experienced in making messages brave and relevant.
Professionals that know how to start influencing opinions and igniting conversations to draw people in, and then know how to build on these exchanges. Teams who don’t simply run social media campaigns on Facebook and Twitter but actually know how to turn this chit-chat into tangible results. People who are just as passionate about eCRM as they are about building websites and creating digital experiences.