PR. That’s just taking journalists out to lunch, right? We wish it were that easy. Actually it’s about starting conversations and changing behaviour. Doesn’t sound quite so easy now, does it? This is why you need people who not only really know what they’re doing, but people who really understand what you’re doing. Which is us.
Our knowledge of the food, drink and lifestyle sectors, coupled with our multidimensional approach gives us a real advantage. It allows us to deliver relevant campaigns that tap into current consumer trends resulting in quality media coverage for our clients, whether it be trade or consumer facing, or influencing online communities via social media. Then, and only then, do we take a well-earned lunch.