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  • WE ARE AN INTEGRATED MARKETING AGENCY THAT SPECIALISES IN FOOD, DRINK AND LIFESTYLE.

  • Taking You From Here To Where?

    We are an integrated marketing agency that specialises in food, drink and lifestyle. There, we’ve said it. You know straight away what it is that we do. No flannel. No blathering and definitely no soft-sell. But then that’s us. We’re not your usual agency, and this permeates from the inside out. Our teams have experience and knowledge that is founded on working within food, drink and lifestyle sectors. This means, when we’re given a project, we bring to the table an understanding of all aspects of the industry and therefore deliver campaigns that build awareness, drive demand and make the tills ring – giving you a tangible return for your investment.

About us

  • ALL GREAT COMPANIES HAVE SOMETHING THAT'S UNIQUE, THAT SETS THEM APART - A SECRET INGREDIENT IF YOU WILL. AT THE LITTLE BIG VOICE, IT'S THE PEOPLE.

  • All great companies have something that’s unique, that sets them apart - a secret ingredient if you will. At The Little Big Voice, it’s our people. We have a unique group of individuals who have worked within food, drink and lifestyle retailers, brands and specialist marketing agencies. This ‘insider’ knowledge gives us the edge when creating impactful integrated campaigns for brands. It allows us to deliver advice based on insight and knowledge of what actually works. Then we bring these strategic observations to life and turn them into truly innovative ideas that deliver against defined objectives. ‘What!’ you say. ‘A creative agency that understands its clients’ successes are its successes. Show me more.’ Well, you have a look at some of our case studies and you’ll see how we give our clients a real return on their investment. While our raison d'être may be in creating influential campaigns for food, drink and lifestyle brands, we like to think we not only do it with a smile but, importantly, we have the people and the processes in place to make the whole experience flow and, dare we say it, be a pleasure for our clients.

What we do

  • THE MODERN CONSUMER IS FICKLE AND THEY USE MULTIPLE CHANNELS, OFTEN AT THE SAME TIME.

  • The modern consumer is fickle and they use multiple channels, often at the same time.This means that, while they’re out shopping, they could also be on their mobile. When they’re at home watching TV, they’ve got a tablet open next to them and, when they’re flicking through magazines, they could be Tweeting what they’ve read. Phew. What this means is that the smart marketer can no longer define the channel they want to use; rather they have to embrace a multi-channel attitude that allows them to be in the right place at the right time, be it a mobile, website or a TV ad, an experiential event or a piece of direct mail. This is why you need an agency that understands the changing landscape and can develop strategies that embrace multi channels. Making sure that you not only stand out, but that you reach hundreds, and thousands of people. That your message goes as far as it can and that everyone really ‘gets’ what you’re offering.

Digital

  • DIGITAL COVERS A WHOLE SPECTRUM OF COMMUNICATION, FROM MOBILE TO SOCIAL, WEBSITES TO INTERACTIVE EXPERIENCES TO VIRALS.

  • Digital covers a whole spectrum of communication, from mobile to social, websites to interactive experiences to virals. However, throughout it all, there is still one maxim that rings true. There is no point shouting if no one is there. So you need people experienced in making messages brave and relevant. Professionals that know how to start influencing opinions and igniting conversations to draw people in, and then know how to build on these exchanges. Teams who don’t simply run social media campaigns on Facebook and Twitter but actually know how to turn this chit-chat into tangible results. People who are just as passionate about eCRM as they are about building websites and creating digital experiences.

PR

  • PR. THAT'S JUST TAKING JOURNALISTS OUT TO
    LUNCH, RIGHT? WE WISH IT WERE THAT EASY.

  • PR. That’s just taking journalists out to lunch, right? We wish it were that easy. Actually it’s about starting conversations and changing behaviour. Doesn’t sound quite so easy now, does it? This is why you need people who not only really know what they’re doing, but people who really understand what you’re doing. Which is us. Our knowledge of the food, drink and lifestyle sectors, coupled with our multidimensional approach gives us a real advantage. It allows us to deliver relevant campaigns that tap into current consumer trends resulting in quality media coverage for our clients, whether it be trade or consumer facing, or influencing online communities via social media. Then, and only then, do we take a well-earned lunch.

Design & Branding

  • WE'RE VERY LUCKY TO HAVE A UNIQUE TEAM OF SECTOR SPECIALISTS ON HAND, AND IN-HOUSE.

  • We’re very lucky to have a unique team of sector specialists on hand, and in-house. So when we tackle a branding job, for instance, we have a team that consists of branding experts – not people who ‘can do’ branding as you’ll find in other agencies. More than that, our very talented chaps and chapesses also know food and drink branding inside out. So if you want to look like someone else, or want to look like no one else, they know how to do that. Also, we’ll see your project through to completion, whether that includes design, illustration, photography or copywriting - making the process, simple and enjoyable. And because we believe no one will know a client’s business better than the client, we work with our clients. This allows us to deliver designs that provoke thought and are aligned to the customer's business, be it a retailer like Waitrose or Aldi, a traditional brand or something new and trailblazing.

Research

  • INSIGHTS DON'T JUST HAPPEN. THEY DON'T FALL OUT OF THE SKY INTO YOUR LAP

  • Insights don’t just happen. They don’t fall out of the sky into your lap. You have to go and talk to people and then you have to gather this knowledge before disseminating it into something truly valuable. We organise polls, questionnaires and omnibuses online, allowing us to question over 10,000 independent consumers. This can provide you with real insight into trends, attitudes and habits of a lot of people very quickly. This research can be child-focused or adult-centric and can cover ages from 16-65, and demographics A-E across all UK locations. For more in-depth research, we revert to qualitative research. This takes the form of focus groups and one-to-one interviews that allows us to get to the core of the subject matter to unearth the insight that, handled in the right way, will make all the difference to your business.

Events

  • WE ARE EXPERIENCED IN DELIVERING BOTH TRADE AND CONSUMER-FACING CAMPAIGNS.

  • In an increasingly saturated world of communications clutter, consumers are demanding more from their brands. This often means brands having to engage with consumers on a more personal and a more individual level. Thankfully, we have the know-how and the experience (see case studies) to show that - whether it’s experiential, press shows, trade shows, in-store events, in fact, anything to get people engaged with and talking about our clients – we know how to do it. We also know how to amplify this chatter about what your brand is up to through PR and social media communities. So that when people leave your event and start conversations online about your brand, we can harness them to your advantage, creating advocates and driving sales.

Case studies

  • Some of our recent and past work to whet
    your appetite

  • We’d love to show you everything that we’ve ever done, but to be honest, they’d be too much of it. So here’s a soupçon to whet your appetite. However, if there is something specific that you’d like to see, why not drop us a line or give us a call and we’ll get right back you.
    • Hodder (insight)
    • Bare Necessities (Design)
    • Tesco Books – Fruit and Potatoes (Trade Campaign)
    • MMUK Experiential (events) • Groovy Food Company (PR)
    • Soil & Seed (Digital)

  • The Problem

    Tesco, as the UK’s largest supermarket have built their reputation on quality produce competitively priced. They pride themselves on being first to market with new varieties and products and are always looking at ways to grow both sales and interest within any category and so it was with fruit. However, in recent years shoppers have become creatures of habit, and tended to reach for their ‘regulars’, and Tesco were finding it hard to break through this malaise.

  • The Solution

    Five a day? We had a lot more than this. Losing ourselves to a world of fruit, we worked hand-in-hand with the Tesco produce team so that we fully understood all the issues facing this category. Looking at what was on offer, what could be done with it and when it was available, we set about constructing the simplest way to communicate this to customers in a manner that reinforced the concept of ‘Every Little Helps’ and gave it true meaning to shoppers. The solution was a book. All you want to know about…FRUIT. Written to appeal to the whole family, this book was unbranded, affording it a position of impartial authority. It highlighted individual fruits by category, variety, season and use, with exclusive recipes for mum, tasting tips for dad and hints, tips and quirky facts for the kids. Ultimately, ‘teaching without preaching’.

  • The Result

    Apart from being praised within the industry for its approach in educating, it's had a positive impact on both market share growth and increased spend within the fruit category. That Tesco are now looking to roll this concept out in other fresh produce sectors is only validation of a job well done. Oh, and the cherry on the cake is that, in October, All you want to know about…FRUIT reached The Times bestseller list in the UK. If you’d like to admire the fruits of our labour, you can either buy a copy online at Amazon or WHSmith or, if you drop us a line and are ever so nice, we could be persuaded to send you a copy.

  • The Problem

    The book industry is a fiercely competitive world. For every successful author, there are hundreds who end up in bargain buckets. And this is the problem. Historically the decisions made by publishing houses had been based on experience, gut-feel and a certain amount of luck. Hodder & Stoughton wanted to apply science to this lottery of publishing success, so that they could better understand who, why and what had the potential to become a bestseller.

  • The Solution

    So that we could give Hodder & Stoughton intelligence that was truly representative of the market, with all its idiosyncrasies, we carried out a number of qualitative research studies that encompassed a number of titles and subjects and involved us interviewing a broad range of readers. These included:
    · Mixed Gender
    · Age (16-24, 25-34, 35-44, 45-54, 55+)
    · Region (London, South East, South West, W. Midlands, E. Midlands, Yorkshire and Humberside, North West and N. Ireland, East Anglia, Wales, Scotland)
    · Demographic (AB, C1, C2, DE)
    · Working Status (Working, Not working)
    Armed with enough information to sink a very buoyant and particularly unsinkable boat, we highlighted not only current and future trends but crucially gave Hodder & Stoughton a deeper understanding of their customers, indicating both barriers and triggers to purchase.

  • The Result

    Hodder & Stoughton quickly realised that they could go to market with some authority and, within months launched a number of highly successful biographies - success that was guaranteed thanks to the depth and breadth of our research findings.

  • The Problem

    The humble potato is an object of beauty. Chipped, mashed, boiled, baked, diced or sliced, for every palete there’s a variant. However, increasingly supermarkets have been treating it as a commodity, and this has driven down its value and damaged its brand perception. But The Jersey Royal Company decided enough was enough and it was time to fight back…

  • The Solution

    Never ones to just react, we at The Little Big Voice wanted to base our actions on knowledge, so we started by questioning over 500 shoppers with quantitative and qualitative techniques. As expected, this approach unearthed several invaluable insights about how people viewed The Jersey Royal Company:
    • Jersey potatoes were seen as the first new potatoes of the season, signalling the start of British summertime.
    • Customers liked the notion that Jersey Royals were not mass produced – even though they buy them in a supermarket
    • Jersey Royal potatoes were seen as being traditional
    • Jersey Royals offered a great taste yet were still seen as an everyday purchase
    This knowledge then underpinned our strategy to relaunch The Jersey Royal Company in early 2010 – which we did with a nationwide advertising campaign that included TV commercials, bus, train and underground posters – even a book!

  • The Result

    Not ones to brag, but we put The Jersey Royal Company on everyone’s shopping list. The story was picked up by the key nationals, including The Times, Daily Mail and Hello. Over 32m people were exposed to The Jersey Royal Company brand in its short twelve-week season and this led to us being awarded the coveted Re:fresh Marketing Campaign Of The Year 2011 along with a highly commended ‘sash’ at the 2010 Quality Food Awards. But more importantly than the plaudits we received was that The Jersey Royal Company achieved listings throughout the UK’s main retailers.

Contact Us

North

The Little Big Voice
The Watermark | 9-15 Ribbleton Lane
Preston | PR1 5EZ

South

The Little Big Voice
9 Brighton Terrace | Brixton
London | SW9 8DJ

pressoffice@thelittlebigvoice.com

Tel – + 44 (0) 208 338 0188